13 Simple Ways to Boost SEO on Your WordPress Website

Your website should have as many visitors as possible, regardless of whether you are trying to inform, entertain, promote, sell or provide web hosting that is the best in the world. It is simple: the more people you have, the easier it is to build a loyal audience.

But where do you start?

Although there are many ways to drive traffic, Search Engine Optimization (SEO) is the most efficient. Search Engine Optimization (SEO) is a set of strategies and techniques that help your pages rank higher on search engines results. This can increase your site’s visibility and help it take off.

Even if you are a complete beginner, there are many simple ways to improve the SEO of your WordPress site. We’ll be discussing 13 methods you can use right away in this post.

An Introduction To SEO (And Why It Matters).

It’s simple; think about it. Search engines are the best place to go when you’re trying to find information online. If you want your website to be found, it must appear on Google and other similar sites in search results. Your site should be at the top of the search results.

SEO is the best way to achieve this. It is a broad range of activities and strategies based on what we know about search engines’ ranking. Optimizing your website for search engines has many benefits, including:

  • Sites that rank highly in the Search Engine Results Page (SERPs) have greater visibility and better chances of getting more traffic.
  • Highly ranked sites are more trustworthy and credible.
  • Because SEO tends towards producing high-quality content, you’ll be able to provide more relevant and useful information to your visitors.

Don’t panic if you are a complete beginner in SEO. You’ve already made a significant step by creating a WordPress site. The platform is optimized for search engines, so you are already making a huge step. There are many straightforward ways to get your WordPress website on the first page of search engines. Let’s now take a look at these methods.

13 Simple Steps to Increase SEO on Your WordPress Website

We started by assuming that you are busy when compiling this list. These techniques can be implemented now without a long-term commitment. There are many other techniques available, but these are a good place to start. You don’t need to use them all (although you can), but even a small number of them will give your WordPress site an edge in the SERPs.

We’ll also be focusing our advice on Google as it is the most used search engine and has the most information about its algorithms. These strategies can also be used on Yahoo Search and Bing.

Take Care in Choosing Your Hosting Provider

This is not something we say because we are a hosting company. It’s true. SEO is dependent on the hosting provider you choose.

Google ranks sites based on their speed. A good host can help you rise to the top of the SERPs. Ranking factors include the downtime of your site and the distance between the servers and visitors. You’ll also want this, as Google gives HTTPS websites a slight boost. It’s included in all DreamHost plans.

You should choose a reliable host and one that has a good reputation for high performance if you are starting to build your website. If your current host doesn’t meet these requirements, you might consider switching hosts for an existing website.

A WordPress-specific hosting plan is a smart choice. Fully managed WordPress plans offer impressive speeds and virtually no downtime.

Search Engine Optimization Made Simple

We remove the guesswork and actual work from growing your website traffic through SEO.

Choose a theme that’s optimized for search engines.

The theme is the most important decision you will make regarding your WordPress website. Your theme will determine the appearance and layout of your site, as well as new functionality and SEO. Your site’s speed can be affected by your theme, which is crucial, as we have already mentioned. Clean code will give your site the best chance of appearing on search engine results pages.

When choosing a theme, you should consider SEO. These themes are sometimes called ‘SEO-friendly. A theme with SEO-friendly features, such as new heading tags options, is a good choice. Many themes will fit your needs.

Use a dedicated SEO plugin.

Plugins are a new feature in WordPress that you might not be familiar with. These small pieces of software that you can add to your website add functionality and features. Some plugins can help your site achieve almost anything, including higher rankings in search engines. Many plugins can help improve your website’s SEO.

These plugins may offer small, specific features like creating a sitemap. (We’ll discuss that in a moment). You can get even more results by opting for an SEO plugin like Yoast SEO. This will give you a full suite of optimization-focused features on your site.

Modify Your ‘Permalink Structure’

Permalinks refer to the permanent URLs that point directly to individual pages and posts on your site. These are the links people use to link to your site. Search engines are more likely to understand clear, descriptive links that clearly describe your site’s content and will give you a higher ranking.

WordPress has many options for automatic permalinks:

Some are based on numbers, such as the Plain or Numeric options. This is not ideal because they provide little information that search engines can use. The Post Name structure is better as it communicates what the linked content is about. By visiting your site’s backend, navigate to Settings > Permalink.

Make a sitemap

Sitemaps are a listing of all pages on your website. They are usually organized in a hierarchy. This sitemap allows you to see the layout of your website and its contents quickly. These sitemaps were created to assist users in navigating websites. However, they are now used to communicate information to search engine robots (also called crawlers).

Although adding a sitemap does not directly improve your website’s search engine rankings, it is still an important SEO tool. Sitemaps allow crawlers to view all pages on your website and to understand their relationship. It makes it easier for search engines and users to find relevant content on your site. It is easy to add a sitemap for WordPress. You can either use a targeted plugin like Google XML Sitemaps or a comprehensive SEO tool like Yoast SEO.

Heading tags should be used throughout your content.

A sitemap can help search engine crawlers understand how your site is structured, but it won’t help them find the content. Heading tags are required for this purpose. These are formatting options that you can use to format section headings in pages or posts.

These settings can be found in the Heading 1 HTML2 and so forth.

These headings can be used to organize your content in two ways. This provides a visual advantage by breaking down your text and making it more readable. Crawlers pay attention to headings and use them to help understand the structure of your content. When creating pages and posts, remember to use WordPress heading options frequently and consistently.

Use Keywords to Build Your Content

You’re likely to have heard of keywords before. These are phrases that briefly describe the topic of your content. You might choose the keyword “easy recipe” to describe a blog post with simple recipes for beginners. This will make it more likely to search for the same type of post by entering the keyword into a search engine.

To communicate your topic to search engine crawlers, it is common to choose a keyword for each page or post and use it in different places, such as the title, headings and the content. This will increase your chances of your content being found in relevant searches.

It would help if you were careful about how you use this tool. Avoid keyword stuffing, which puts your keyword in too many places to make it appear unnatural or spammy.

While there are many great SEO tools available to help you get started with your search, Semrush is the one we trust and recommend. Semrush’s powerful tools are perfect for businesses and websites. They have powerful keyword research tools, the ability to track your rankings over time and powerful backlink analysis. You can also check your website for any SEO issues and receive helpful recommendations. The good news is that there’s good news! The good news? We have partnered with Semrush so that our readers can get a 14-day trial for free. This will allow you to see if the tool suits your needs.

Make sure to include useful links from both the internal and external worlds.

Google and other search engines won’t view your website as if it were a standalone entity. They look at the connections between your website and other sites. Crawlers can see how similar pages and posts are linked by using a lot of links. This encourages others to link to your site, communicating to search engines that your content is valuable.

This strategy is similar to keywords, and you should be careful about it. Your search engine rankings are likely to suffer if you include too many links in your content, use too many links that point to pages not relevant to your topic, or only promote products.

Instead, it would help to incorporate links wherever they are most natural and point readers to high-quality websites that rank well in the SERPs. Smart use of both external and internal links is crucial to getting the best SEO results.

Make your site responsive.

Mobile devices are being used more than ever to browse the internet. Your site must look and function well on every device that a visitor uses. This can be achieved by using responsive design, which is a strategy that allows your website to adapt to the device of each visitor.

Google considers responsive design a ranking factor. Your site’s chances of being found high in SERPs are increased if it is responsive. The best way for WordPress users to start responsive design is to select a theme that supports it. Many, if not all, do. Make sure also to check out the theme’s SEO features!

Optimize your Images

Images are essential for any website. Images provide context and visual appeal. They also break down the text and make it easier to read. They can affect your SEO, as you probably know. One, your page’s loading speed can be affected by the quality and size of your images, impacting your ranking. When crawlers attempt to index and understand your site, crawlers will also look at the filenames and alt text’ attached to images.

These two issues can make a big difference in improving your SEO. Optimize your images and media to minimize their impact on the site’s performance. Next, give each image a descriptive name and an alt text. Bonus points if you include a keyword in either one or both.

If you can, write long-form content.

Google’s algorithms pay attention to the length of content when determining how to rank it. However, shorter content is not necessarily more popular. Longer content is more useful because search engines see it as more useful. Additionally, crawlers will understand your content better if it is rich in keywords and headings.

Longer content can also be more valuable to readers. It can boost your credibility and encourage visitors to spend more time at your site. When creating content, make sure it is as detailed as possible. There are many methods to achieve this, but the “skyscraper method” — improving existing content and making it more complete — is one worth considering.

Add and update your posts frequently.

Google’s algorithm considers the frequency of your content in determining how to rank pages. While older, more quality content will be successful, newer, more relevant content will likely rank higher.

You should add new content to your website regularly if you want it to rank well in search engine results pages over time. To keep your site on track, you can create a posting schedule and change the content to keep visitors and yourself interested. Don’t forget older pages and posts. Crawlers will be more likely to notice your content if it is updated than pages that have never changed.

Concentrate on quality content

Google and other search engines use complex algorithms to rank websites. Their goal is to ensure that the most useful and relevant sites are ranked highly. While the exact ranking factors and their effects may change over time, the underlying theme is consistent. You must focus on quality content and not cheat the system if you want to succeed with SEO.

Long-form content has been discussed before. This is a great way to improve the quality of your pages and posts. There are many other ways you can achieve this goal. You can focus your content on what your target audience needs most. Remember to proofread and fact-check everything that you post to your website. Details matter!

 

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