You now know the advantages of digital marketing. But how do you know when you need to have a strong digital marketing campaign. Here are some signs you should seek help for your digital marketing campaign.
1. It’s impossible to maximize your ROI
Your ultimate goal with digital marketing is to achieve tangible results. Do you want to maximize your return on investment (ROI), however?
First, determine your cost per acquisition (CPA). This is how much it costs to acquire a single customer. You’ll discover that certain channels or methods are more efficient than others once you have audited your digital marketing campaign.
The ultimate goal of your campaign is to get as many clients and customers as possible at the lowest price. This is achieved by comparing all of your marketing efforts to determine which channels have the highest ROI.
Your digital marketing campaign might need an overhaul if you are not reaching your desired ROI.
2. Your social media accounts are failing
Many people believe that social media marketing is a simple matter of creating accounts and posting when they feel like. Companies should post content that is relevant to their target audience.
Engagement can be measured by social signals such as likes, comments and shares. Your social media marketing campaign may need some improvement if you are posting updates and content that receives very little engagement.
Cardinal is a digital marketing agency that can help you develop strategies specific to each platform. They also keep tabs on social media trends and make it easier to be consistent.
3. You are getting traffic but no conversions
Many brands get too focused on getting traffic to their sites without considering other factors. Digital marketing is not just about traffic.
Although your website may be receiving thousands of visitors each week, if they aren’t buying your products or signing-up as members, it is a waste of money and time. Your marketing efforts should not be targeted to attract only those visitors who are most likely to convert. This includes downloading your app, buying your product, and subscribing for your newsletter.
Conversion rate optimization (CRO) is a key strategy in digital marketing. This is the process of optimising the content and elements on your website in order to increase conversion rates.
CRO can fix many issues in your conversion funnel that could lead to failure and help visitors convert.
4. Traffic is not what you need
If your website doesn’t generate any traffic, it is a clear indication that your digital marketing campaign has failed. There are many ways to drive traffic towards your website. It’s either doing it wrong, or it’s not working at all.
SEO is without a doubt one of the most effective ways to drive long-term, consistent traffic to your website. SEO can help your website rank high in Google and bring you organic traffic.
SEO is a component of almost every digital marketing campaign. A well-rounded campaign will include other marketing channels, such as PPC or social media, to generate organic traffic.
5. You are getting terrible results from your paid ads
Pay-per-click (or PPC) is a great way for quick results, but it can also be very costly if you don’t know what your doing.
Poor targeting, poorly optimized ads, poor conversion rates and a high cost per click are all reasons why many brands are not getting the best results from paid campaigns. A paid search campaign that is effective should be optimized to reach the right audience with the correct ad content.
You can use Google Ads or Facebook Ads to target high-quality leads. These are audience groups who are interested in your product.
A proper PPC campaign will allow you to get the lowest CPC and maximize your ROI.
6. There is no content strategy
Content is the king of digital marketing. You may have a blog, and you might post a few articles every now and again, but that is not content marketing.
A strong digital marketing campaign will include content marketing as a core component. High quality content will help:
- Your target audience can be educated or informed
- Get high rankings in search engines with SEO
- Other websites can earn high-authority backlinks
- Social media is a great place to share your ideas
- Be a thought-leader in your industry
- Brand trust and credibility are essential
- Convert more money
Content is the cornerstone of any digital marketing campaign. Content is the foundation of SEO. High-quality content will rank you higher and help you gain backlinks. Content is crucial for PPC landing pages and your ad copy.
Any digital marketing strategy must have content. You won’t be able to rank in Google or attract the right audience who will pay you.
7. There is no multi-channel strategy
A single channel of marketing is not the best way to go. Even if your single marketing channel is producing great results, what do you do if it stops working?
It is highly recommended to adopt a multichannel strategy in digital marketing. We aren’t saying you should use all channels – not all marketing channels will work for every business.
You shouldn’t run a multichannel campaign because it is possible. Your chosen channels must fit together and be coherent.
Multi-channel strategies are essential for filling in the gaps in your marketing campaigns. A disjointed campaign can cause you to miss potential customers, lose prospects, navigate your sales funnel and communicate inconsistent brand identities.
Get Digital Marketing Success
Digital marketing offers many benefits. I have only mentioned a few. I believe the greatest benefit of digital marketing is its cost-effectiveness. You can reach a vast number of people with a small investment through digital channels. Digital marketing can be a great investment, regardless of how big or small your business.