Google Search Console is a tool that can help you optimize your website if you’re a business owner or website owner. You might not be familiar with Search Console.
Google Search Console is a tool that Google provides to webmasters to monitor the health and performance of their websites in the index. What is Google Search Console? What’s the purpose of Google Search Console for SEO?
Let’s see what happens.
Before you can fully understand the value of Google Search Console for your website’s long-term success, it is essential to be familiar with what it does. Search Console is a valuable resource for marketers due to all its tools to ensure websites perform well in Google searches. It also offers tools to analyze traffic and track success. Search Console offers webmasters tools to fix issues that might prevent them from performing well.
What is it exactly?
What is Google Search Console?
Google Search Console is a tool that allows users to measure traffic to their website, view keyword performance, fix problems, and receive messages about their website from Google. It gives insight into how a website ranks in organic search and offers suggestions for adjusting to the site’s position in the Google index. Search Console, unlike Google Analytics, only shows traffic from web searches. It does not include traffic from other sources such as traffic from sites or traffic from ads.
Google launched Search Console almost 15 years ago when it was called “Webmaster Tools.” However, its purpose remains the same.
Google Search Console cannot make site changes directly, but it can be used to submit pages to Google index to verify URL health and check for errors in your domain property.
Search Console, which is especially useful for SEO, is an excellent tool to adjust strategy. Search Console data can be used to help businesses identify new ranking opportunities, improve existing performance, and determine how people come to their site. It’s a valuable tool for businesses that rely on their website to provide user experience and generate leads via organic traffic.
Find out how to set up an account and how Search Console can be used for professional search optimization campaigns. After you create an account, you can learn more about Google Search Console’s use in SEO.
What does Google Search Console do?
We have briefly explained Search Console. Although we’ve covered a lot of the basics of Search Console, we didn’t go into detail. Search Console is an extremely powerful platform. It offers many different tools for different purposes. You might not know all of them until you get to know each one. We can still go over some of its most notable features.
What is the purpose of Google Search Console if Google already offers an analytics tool? What is Google Search Console that does differently to Analytics?
The truth is, there is some overlap between Google Search Console’s functionality and Google Analytics’s ability to track traffic to your site and to break down traffic by URL and mobile vs. computer. The similarities end there.
Google Search Console for Traffic
The Performance report is a valuable tool for many online businesses. This section of Search Console provides marketers and businesses with important information about their organic performance. It can also help them track key KPIs that will lead to continued growth and success.
The Performance report provides metrics on organic traffic to websites of businesses as well as individual URLs. It provides information about clicks, impressions and click-through rates, as well as average keyword rankings. Let’s take a look at each of these:
- Clicks – This metric measures the number of users who have clicked on your site from Google Search. These clicks, unlike Google Analytics, don’t necessarily reflect user’s sessions (a period a user browses your site) or page views (the total number of pages viewed). Clicks are just that, clicks. This is why you don’t see the same number of clicks in Search Console as the sessions in Analytics’ landing-page report. Google measures these metrics using slightly different definitions.
- Impressions This is the number of links to your website that a user found in Google search results. It can be described as impressions, which are the number of times your website appears within search results. This is even if they don’t get clicked on. If your results appear on the next page, but the searcher didn’t click on them, they don’t count as impressions.
- CTR This is a measure that measures click-through rate. It’s a ratio of the number of clicks to the site divided by the impressions.
- Average position: This is the highest result for a keyword. Because the position changes frequently, this average is used.
The individual can decide what these metrics will be used for. These metrics have business value because they allow online businesses to measure the success of their SEO campaigns and provide data that can be used to fine-tune SEO strategies.
A skilled SEO campaign can help a business discover keywords with a high CTR and determine which searchers bring people to their site. A business could have problems with its SERP presence if it has high-value keywords that get a lot of impressions but low CTR. It may be worthwhile to ensure that the meta-titles and meta-descriptions of your keywords are clear. Keywords with low clicks or impressions may indicate that users aren’t finding your site through those searches.
Search engine specialists can also use this data to identify keywords with the highest click-through rate. This allows them to reveal searcher behavior and determine the intent of site visitors. Businesses can use this data to optimize their content on-page or create new content that matches their existing high-CTR and high-value traffic.
Search Console can do more than just research new keywords or set up SEO campaigns. It can also provide return data that can be used for adjustments and fine-tuning SEO campaigns. Search Console can be used by businesses to sort each metric according to high-to-low, or vice versa. They also allow users to do period-over–period (POP) comparisons to see changing trends. Users can also export the data.
What does Search Console mean for your company? You should set aside resources and a team to integrate Search Console into your domain property. Many companies hire agencies to manage their SEO. It can be difficult to interpret this data and apply it to the site’s long-term growth.
An agency can help you determine the best use of Search Console for SEO and will also be able to customize a strategy to meet your most important KPIs. Professional search-engine optimizers use Search Console for performing keyword research and discovering keywords with good traffic potential.
Search Console for Technical Site Health
Search Console has another important aspect that digital businesses should be aware of. Search Console provides statistical data that will help you plan your marketing strategies. It also helps ensure that your website’s Google presence is not affected and that there are no errors that could harm your rankings.
Google provides several reports that can be used to help websites ensure they don’t get penalized for violating Google Rules, are error-free, properly mobile-friendly, and much more.
What is Google Search Console used to determine technical site health?
Let’s look at some of the most useful reports.
The Index Coverage Report
Website owners can see the coverage report to determine how much Google has indexed their site. This allows them to monitor the extent to which their site has been indexed so they are as visible as possible for SEO.
Google recommends that your site should see a gradual increase in “valid” pages as Googlebot indexes more pages. Here are four status messages that you can view for your site.
- Error These are pages that haven’t been indexed. This report can be accessed by clicking on the link. It will provide a detailed description of the errors and help you diagnose any issues. These issues should be addressed first.
- Warning: This page has been indexed by Google but may have an issue that needs to be resolved.
- Excluded A page has been removed from Google’s index. This is usually due to a legitimate reason or because Google believes that the website owner doesn’t want it to be indexed. This applies to pages that are not canonical, pages excluded by “noindex” tags, and pages that appear as duplicates of pages already indexed. Google has also chosen its own canonical.
- Valid: These pages are healthy and easily indexed.
Google Search Consoled can be used to identify errors or indexing problems on a website that can be passed to the webmaster or the site’s developers to be corrected. This allows businesses to get a “bird’s eye view” of their position in Google search results.
What can Google Search Console do for businesses to resolve issues in their coverage reports?
Search Console does not integrate with websites in such a way as to allow them to fix these issues. It does allow websites to monitor their health and offers options to request verification if an issue has been resolved.
It allows people to submit pages to the index one-by-one or by submitting sitemaps.
A sitemap is a section in Search Console that allows you to submit a site’s total pages list so that Googlebot can crawl them more easily and quickly. Google encourages this step!
The Sitemaps report can be used to inform Google about any new sitemaps you have created for your domain. It will also show how often they are crawled and what errors Google encountered while parsing your sitemaps.
You will also be able to see how many URLs have been discovered by Google directly through your sitemap.
URL Inspection Tools
You can also test individual URLs in Search Console to determine their status and functionality.
The tool allows users to check if their page is included in the Google index. They can also request indexing. They can also view a rendered page and test it to ensure that Googlebot can access them.
This is Google Search Console for SEO. It allows you to inspect pages individually to identify issues and request indexing to make the most of recent changes.
Manual Actions Report
If your site was subject to a penalty manually imposed by a Google human reviewer, the manual action report would inform you. This could mean that search results may not show your site or parts thereof.
If a site does not comply with Google’s webmaster guidelines, manual action will be taken against it. This is usually done if the page appears to be trying to manipulate search results by using shady SEO techniques.
This tool allows website owners temporarily to remove their pages from Search Results. This tool will not stop Google from crawling pages. It will, however, temporarily prevent them from appearing on search results (for approximately 6 months).
This tool can’t be used to remove a page from a search permanently. A better way to do that is to delete the page and block its access with a password or add a meta-no-index tag to stop Googlebot from indexing it.
Core Web Vitals report
This was once known as the “Speed Report”. It gave web owners insight into their site’s loading speeds with rankings for “Slow,” “Moderate,” or “Fast.” However, Google has updated this area in Search Console to provide more detailed data about a few important metrics that are user experience-based.
This report measures LCP and FID for pages on the domain property. These metrics provide web owners and marketers with information about how their site performs in key areas of user experience. Google has been pushing user experience in web design for many years and has now included ranking factors in its algorithm to reflect this. They now say that LCP and FID will be included in the ranking algorithm.
These metrics are defined as:
- LCP stands for “Largest Content Painting.” It measures how long it takes to have meaningful content appear on a webpage.
- FID refers to the “First Input Delayed,” which is how long it takes a user to interact with the page.
- CLS refers to “Cumulative Layout Schift”, which measures how the page layout changes during loading.
This allows businesses to view metrics about page loading speeds. Google’s real-world usage data is used to calculate the performance data.
What’s the purpose of Google Search Console Core Web Vitals in SEO? Google has increased page speed ranking factors for desktop and mobile searches in recent years. Google may rank pages with a slow, slightly lower load time. They now advocate for user experience and include other UX metrics in their core ranking algorithm.
Bad user experience can lead to longer page loading times, which can raise bounce rates. Data from Think with Google shows:
- Bounce rate rises 32% when page load time is increased from 1 second to 2 seconds
- The bounce rate will increase by 106% if the page load time is increased from 1 second to six seconds
Mobile Usability report
The Mobile Usability Report from Search Console provides information on the mobile-friendliness of your site and possible mobile issues. It lists any pages with problems when viewed from a mobile device.
If any pages are listed under the “Error tab,” they may have problems that prevent them from being mobile-friendly. All other pages can be listed as “Valid” to allow marketers and businesses to evaluate their websites design and mobile configurations to ensure that users have the best possible experience on mobile.
Mobile Google search results will show sites that are mobile-friendly more often.
These reports are only a small selection of the many resources that Search Console has to offer. You might also have access to other reports depending on the type of business and how your website is set up. Business owners can also use Search Console to provide information about their structured data, products and bread-crumbs. It can also show review snippets and other useful information. If you have certain features coded into the site, these reports will not show up.