A Guide to Terms for Social Media Platforms

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It can be helpful to keep track of all terms and phrases used across different social media platforms when managing campaigns. This guide will help you keep track of all the functions, options and metrics on six of the most popular social platforms.


Here are some key terms used in the site:

  • Profiles These profiles are not for commercial use and only represent individuals. You can create a Profile to make friends, and you can follow profiles to view public updates from others you are interested in.
  • Pages: Although they look like personal profiles, these pages offer unique tools for brands, businesses, and organizations. They are managed by individuals who also have personal profiles. To see the latest updates from a Page in your Newsfeed, you can “like” it. Businesses will always prefer to create a Page and not a Profile for their social activities.
  • Business Manager This platform allows businesses to more securely share and manage access to their Pages and ad accounts on Facebook.
  • Creator Studio This tool allows you to monitor and manage the performance of your content across multiple pages if you have many. You can manage messages and comments across Facebook and Instagram with an inbox and a scheduling tool.
  • Facebook ads: These can be used to target specific audiences and amplify content for a fee
  • Carousel This popular format allows up to 10 images and videos to be displayed in a single scrolling post. Highlight different products or highlight a specific service or promotion. Or tell a story about your company.
  • Events This calendar-based resource can inform users about upcoming events and occasions. It is also useful for reaching many people quickly.
  • Watch This free video-on-demand service is available through Facebook’s app and site. You can upload your videos, and it also features original comedy and drama.
  • Live: This lets people, Pages and public figures stream live video and share it with their friends and followers.
  • Messenger: This communication tool can communicate with customers by private message.


These are some key terms that YouTube uses:

  • Channel This channel displays your profile page. It includes the account description, any public videos uploaded by members, and any information entered by you.
  • Subscribe to: You can get instant updates when new content is added to YouTube by subscribing to a channel or user.
  • Title This name is what you give each video that you upload. Keywords are essential to ensure that your content ranks high in search results.
  • Tag Your video will reach the right audiences by adding tags to help you add categories.
  • Description A caption that is keyword-rich and appears under your video. Businesses often use this area to give a strong call-to-action, link to a website, or other social media platforms.
  • Thumbnail This is the custom picture you can choose to be the cover for your video. This image can be either a still from your video or an original uploaded to YouTube.


Here are some key terms used on Instagram

  • Feed, The algorithm-based home feed of Instagram, shows the most Instagram users’ photos and videos.
  • Search and Explore: This section allows you to search for content from accounts that you do not yet follow.
  • Filters These are photographic enhancements that can enhance content before it is published.
  • Stories These are short-form, ephemeral content that appears in the user’s profile and home feed for 24 hours. These can be modified with filters or GIF stickers.
  • Highlights You can save Stories to folders in your profile so that they last longer than 24 hours.


Here are some key terms used on Twitter

  • Tweet This is Twitter’s communication unit. It can only contain 280 characters. The most common length for a tweet is 33 characters. About 1% of tweets exceed the limit of 280 characters.
  • Retweet A tweet shared publicly by another user to your followers is called.
  • Quote Tweets These are retweets with additional comments (up to 140 characters) added before posting.
  • Reply This is an immediate response to a tweet by another user. It begins with the @ symbol, followed closely by their username and your reply. Their interest determines the order in which replies to conversations are displayed. To show the most valuable content, replies are also organized by sub-conversations based on interactions and likes.
  • Geotagging: This is the act by which an individual stamps the exact location of the tweet’s creation. It allows users to search for tweets in a particular area. This can be disabled or enabled.
  • Moments These stories are curated stories that highlight the best of Twitter’s news. They can be customized to show current topics and are editable to reflect the user’s interests. These can only be created via Desktop.
  • Mute words: This feature allows users to stop receiving notifications about mentions based upon specific words, phrases, usernames, emojis and hashtags.
  • Twitter Trend This refers to a topic of conversation that is very popular worldwide or an area where tweets can be classified and increase visibility.
  • Twitter card: This enhanced Tweet version allows you to attach media to tweets to drive traffic to your site. There are four types: the Summary Card (with Large Image), the Summary Card with Large Image and the App Card.
  • Periscope This live-streaming social media app is built into Twitter and allows users to broadcast and explore the world via live video and social interaction.


Here are some key terms used on LinkedIn

  • Connections are The people in your network are known as connections. Your 1st, 2nd, and 3rd-degree connections, as well as other members of your LinkedIn groups, make up your network. The degree of your connection will determine the communication options you have with your extended network.
  • InMail These private emails are only available to Premium accounts and can be sent to other professionals without the need for an introduction, contact information, or connections.
  • Company Pages These pages allow an organization to promote or post content through paid campaigns.
  • Premium Accounts – These subscriptions can be used for career advancement, recruitment, lead generation, business insight, and learning.
  • SlideShare This is LinkedIn’s content hosting platform. It works as a web service, allowing you to upload videos, presentations, infographics and PDFs for sharing with everyone. This is a great way to store all of your brand’s shareable content.
  • LinkedIn Group This page supports topical, specific discussions moderated and managed by group owners or managers.


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