The meme has become a cultural currency in the digital age. They can be found across all social networking platforms. They’re short, humorous pieces of content that are intended to be consumed quickly. Can you use memes in marketing? This article will explain what memes are and how to use them for marketing. It also explains what you need to be aware of if you decide to try this strategy.
What is a meme?
In 1976, Richard Dawkins, an evolutionary biologist, coined the term “meme”. The term “meme” is a combination of the Greek words “meme”, which means “something imitated”, and “gene”, which rhymes with “cream”.
According to Dawkins, memes can be described as “our ideas, ideals and cultures that reproduce themselves.” They travel almost like viruses, passing from one person to another through imitation, sharing, repetition, etc.
Dawkins suggested that memes can also be found in the animal kingdom, suggesting that they may have an evolutionary advantage. All of us are wired to share memes that have a purpose. Memes that don’t serve a purpose quickly fade away. A University of Vermont study found that contagious diseases are transmitted similarly to memes.
These cultural genes can be transmitted through social media today. A post that strikes a chord can quickly go viral if shared well enough. Memes that are most popular capture a moment of thought or feeling in a visually appealing, social media-friendly format.
The timeliness doesn’t have to be present in the original meme. Users can add it either through new text or by using it within a new context. Consider the “distracted boyfriend” example. This image, which first appeared online in 2015, can’t be claimed to have ever been seen.
Marketing with memes has many benefits.
It is easy to make memes.
Internet memes have a homespun charm. You can participate by using sites such as Meme Generator, which allows you to add text to the best of the genre.
While brands can use memes from other people to promote their campaigns, it is best to create them. Marketers need to be more creative to capitalize on cultural trends.
The power of memes can make a brand marketing medium powerful
You can also make meme-worthy content by yourself. Brands can also create content that could become a meme.
Your company can be humanized by using memes.
Businesses that use memes unavoidably show their humanity when they do so.
Denny’s joined the Facebook ’10-year challenge’, already a huge success. It didn’t try to take over the trend but instead joined the fun by creating a meme.
This means memes don’t always have to be humorous. You don’t have to be funny. They can also be insightful and thought-provoking. Brands are safer to use lighter memes as they tend to be less serious than those with more political content. Denny’s offers a useful guideline. Brands do best when they are self-aware.
Memes generate instant feedback.
Marketers love memes for the same reasons as before. They exist to spread virality, which is why every brand has spoken about them since the advent of social media.
Memes will eventually die, and there are no guarantees. Brands should view this as an opportunity to learn and not a reason for avoiding memes. Marketers can use memes to get instant feedback if they aren’t disastrous (we’ll show you examples later).