How do you effectively manage multiple social media accounts?

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Are you tired of managing multiple social media accounts every day for your business? You’re either a small-business owner or a social media manager at large corporations, and you want to find ways to get the most from your social advertising activities.

Social media users and managers know that switching between accounts and tools can drain you. Social media marketers often manage multiple accounts for different departments and accounts. One account could be used to sell, while another is used for customer support.

Although it can be exhausting, having multiple accounts on social media networks can help you drive business success. It all comes down to combining your efforts and making the most of these platforms.

Continue reading to learn how to increase brand awareness, generate leads, and boost sales by effectively managing multiple social media accounts.

Why should you have multiple social media accounts?

Before we get to the details of social media management, let’s first understand why multiple accounts are necessary for a single brand.

There are pros and cons to managing multiple social media profiles.

You can create multiple accounts to share content and reach different audiences. Customer segmentation lets you focus your efforts on a specific topic rather than engaging everyone at once. This is especially useful if you are a business that serves both customers and businesses.

You could have multiple accounts for different locations in the country or state. This will allow you to localize content and meet the needs of each location. This will make them feel valued and appreciated, which can increase engagement. You may wish to create speciality accounts even if you only have one account. All of the content can be fed into your main account if you desire. However, if someone only needs one thing, they can easily find it.

Management of multiple social media accounts: The pros and cons

However, having multiple accounts can confuse your audience. You may not be able to explain the value or purpose of each account. Do they have to follow them all or only the ones that contain the relevant information? You might be mistaken for thinking that they will miss important information if you post content to multiple accounts. There is also the possibility of losing the people you are trying to reach.

In addition, managing multiple accounts means that Social Media Managers have to do more. It can be difficult to manage time, and staff may feel exhausted. It’s time to rethink your social media strategy if your team lacks the resources to manage multiple accounts.

Multi-user accounts can also cause brand management problems, particularly if different departments have social media channels. If social media tasks are distributed, keeping everything on the same message can be more difficult.

A social media style guide is useful in this situation. A guide can help ensure that all employees are on the same page regarding social media posting. It also ensures consistency and best practices. The guide should cover not only tone and language but also image and video guidelines and audiences. Get our social media style and template now to get started.

Three Signs That Your Business Might Need Multiple Social Media Accounts

Are you sure it is the best way to spend your time and resources with multiple accounts? There are some things you should consider if you have a single brand.

Complaints might dominate your feed

Social media is becoming more popular for connecting with companies. The Sprout social index, Edition XVII, Accelerate, shows that 98 per cent of consumers believe that social media is the best and fastest way to get in touch with a company and the most reliable channel to answer customer service questions.

There are many locations or departments you can choose from

Having a separate social media account for each department may be worthwhile if your business targets different audiences.

Customers can follow the account and only promote products or services relevant to their industry.

There are many products and services available

Larger companies are more likely to offer different services and products that address different problems. For example, if you are known for selling technology services and sports products, there will likely be a little crossover between consumers.

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