Inbound Marketing Trends: Video Marketing

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Many companies enjoy looking at the latest trends in video marketing to refresh their campaigns. This is a great way to try new approaches to your marketing strategies. You may also find that video is more in demand than ever before. Knowing the trends and how they relate to the video can give your marketing strategy the boost it needs.

Live video is a trend that will be here in 2022. Live streaming is a trend that was well-known before the pandemic. Trends in digital marketing, or this instance, video marketing, are great because they allow you to step outside your comfort zone and try new things. Remember that first Zoom meeting?

It should be enjoyable to create video content. You can make ‘latching onto new trends’ part of your video marketing strategy. Let’s look through the top 2022 video marketing trends and see if they might be right for you.

Four Video Marketing Trends

Vertical Videos

C’mon. It’s hard to imagine a middle-aged mom and her daughter dancing to “Fancy Like” together. Or choreographed “Neon Moon” routines. Don’t forget TikTok legends Charli D’Amelio, who helped create it all.

TikTok videos and other videos on the site or find their way to your feed are great fun to watch. These videos may not be very useful for your Business, but they are short-form videos at their finest. It would be great if there were a platform for companies to combine the fun of TikTok and the credibility of promoting their products and services.

You are in luck! TikTok for Business is available. A second app was developed to meet the demand generated by the original site. It launched in Summer 2020. TikTok For Business gives brands the chance to unleash their creative side. This user-generated content can showcase your company’s services and products uniquely. It can be a product video or a success story.

This applies to Instagram stories and Facebook. Remember to post videos on the appropriate platform. The impact of a video on Facebook may differ from what it is on TikTok.

Shoppable videos

While I don’t brag, I blogged about shoppable videos in 2020. This video marketing trend has continued, which is a blessing for me.

Why are shoppable videos so popular? These videos are visually appealing and allow your customers to see the products you are trying to sell. You can link to the video and open it up to a product page.

It is all about providing seamless and frictionless experiences for existing customers and new customers. This results in more sales. Shoppable videos resulted in 41% of viewers adding products to their cart.

Social Videos with No Sound

Nobody likes videos that start playing as soon as you scroll past them in your feed. This is a good practice for web design and leads to silent videos. Viewers can watch videos in their quiet office or while multitasking during a hectic workday.

This dynamic is why companies choose strong visuals to show, not tell. Each recommended tag has a number that indicates the keyword’s strength. Try to get overall numbers higher than 50.

This is why it is important. Backlinko suggests that your YouTube tags should match those in popular videos. This will increase your chances of appearing next to them. Backlinko experts advise us that if your a href= “”>YouTube tags match the tags in a popular video, you have a good chance of appearing next to it.

YouTube is second in search engine popularity behind Google. You’ll want to capitalize on any opportunity for a competitive advantage.

AR and VR

Although AR (augmented reality) and VR (virtual reality) are not new topics, they are now mainstreamed in video marketing. Why? They allow potential customers to “try before you buy.”

AR and VR are two different things. AR overlays computer-generated objects in the real world, while VR is digitally generated. VR can only be viewed through closed environments (such as VR glasses or headsets).

AR has the advantage that anyone can view AR from their smartphone. Companies that sell cosmetics are now using augmented reality to show customers how their products look before purchasing. You can also tour a coffee shop or view a 3D model of a concert venue or stadium that will help you choose your seat.

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