Your Google Analytics Setup Checklist

Charts and analytical data on the tablet screen with a cup of coffee on a wooden vintage table.

Google Analytics is the most popular web analytics tool. It has been used on more 28,000,000,000,000 websites. This tool will help businesses understand how visitors find and interact with their websites and help them steer their marketing efforts in a positive direction. However, the tool’s usage can greatly influence the ROI.

Google Analytics can be used to optimize your website’s performance. We can view the topic from two perspectives: how the tool was set up and used once it’s up and running. Part 1 of this series focuses on best practices that will guide you in setting up your Google Analytics.

These four checklist items in Mind can be used to configure Google Analytics:

Choose Universal Versus G4 Version

Google Analytics offers two versions for businesses. Universal Analytics (UA), the most popular, and the latest version, Google Analytics 4(G4), are the two versions available to businesses.

UA and G4 are two different products that can be upgraded, but they differ in the way they measure. G4 uses events and parameters to measure UA’s sessions and pageviews.

Google will present G4 as the default option. We recommend that businesses use UA instead. Why? The UA version has a more intuitive interface that allows for access to more reports. It is also easier to use and implement by marketing professionals.

Use Google Tag Manager to Implement

You will also need to decide how to deploy Google Analytics. Google Tag Manager automates adding tracking code to your website to enable deployment.

You can deploy Google Analytics via Google Tag Manager to ensure that tracking codes only appear on relevant pages and only load when needed. This prevents code from being placed in the header section on your website and instead appears on all pages versus only the relevant hits. There are clear benefits to reducing unnecessary code, especially considering the importance of page speed for the user experience.

Google Tag Manager offers the ability to delay tags based upon variables such as scroll depth or time on a page. This further supports a positive user experience. This allows key elements, such as interactive graphics and videos, to be loaded first.

Google Analytics: Define your goals

Google Analytics can collect a lot of website data. However, it becomes difficult to link this data with business objectives if you don’t have clear goals. This tool gives you clarity and direction by setting goals.

You might create a goal for form submissions tied to specific events, such as filling out a blog subscription request form or an inquiry form about a demo. You might place a time goal on your FAQs page to improve customer service. This will allow people to know how fast they can get their answers.

After establishing your goals, Google Analytics can record the events and organize them into reports for efficient analysis.

All Your Tools Can Be Synced

Google Analytics is a great tool for your inbound market strategy, but it’s even more valuable when combined with other tools in your marketing toolbox.

As an example, take your Google Ads account. You can also get additional engagement metrics such as bounce rate, time on page, page views, and page views through the seamless data exchange between these two platforms. These metrics can assess if your ads are driving enough traffic to your site. These metrics can guide your retargeting efforts, for example, targeting more engaged users who have not abandoned the site.

It’s easy to link your Google Analytics account with Google ads and other Google solutions.


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