Web 3.0 is on the Way: What Digital Marketers Should Know?

WEB 3.0 sign on an abstract and futuristic electronic board. concept of decentralized, technology and upgrade. 3d rendering

The new year is upon us and the lists and predictions of what marketers should focus on in the coming year. Web 3.0 is the common thread that unites all blog posts and articles.

A Brief History of the Web

Let’s look back at the history of the internet to see where it has been and what we can do to prepare.

Web 1.0 was launched in the 1990s as a new way to access information online. The initial version was not organized and did not allow users to interact with each other.

Web 2.0 was introduced in the middle of 2000. Flash and JavaScript were developed to allow interactive platforms like Google and Facebook. They gave data structure, making it easier to search, connect, and interact online. These platforms shared and obtained a lot data in order to grow and gain more users.

These platforms quickly grew and took control of what users created, as well as user data. Data breaches and the sharing of private information among the masses quickly eroded trust. Web 2.0 was quickly a beast that only a few could manage.

What is Web 3.0?

Web 3.0 will be the next generation of internet. It is a new environment that will transform the way people use and consume content. Over the past year, the building blocks of this new wave began to appear. It is shaping to be a decentralized Internet, where people can interact via small service platforms via blockchain along with large tech companies.

The next evolution of the internet will allow individuals to take control of their own destiny and be able to travel anywhere on the planet. An augmented and virtual world that is dependent on the user’s needs and goals.

These changes will change the landscape of digital marketing. We must approach Web 3.0’s landscape in a dynamic way, just as we did 20 years ago when social media was first introduced.

Web 3.0’s future is unlike any we have ever seen.

“Web 3.0’s decentralized blockchain protocol allows individuals to connect to an Internet where they can own, and be properly compensated to their time and data,” Forbes writes.

The next phase will be focused on the individual user and their freedom of choice. Individuals choose how they spend their time, and what content they consume. Brands will need to be more successful in grabbing an individual’s attention, and keeping them engaged.

How Web 3.0 Influences SEO?

SEO is based primarily on search engine algorithms. Web 3.0 could eliminate these entities altogether. This will lead to a personalised, decentralized, and focused internet where users are the primary factor in choosing where and how they search.

Google held a little over 92% market share in search engine markets worldwide by 2021. As things develop, SEO will continue to play a major role in digital marketing.

These are some tips to help you prepare for the Web 3.0 and your 2022 (and beyond)! Marketing plans

Keep your focus on technical SEO

Search engines will continue to use signals from your page to determine if it is a good user experience. This can have an impact on how you rank in search results. Your website’s user experience will decide whether they stay or leave.

Your website’s loading speed is a significant factor that can affect users from the beginning. Google says that visitors who leave your site after loading takes seven seconds or more are more likely to abandon it. This is why high bounce rates can be caused by slow websites.

Your website’s load time can be affected by many factors but large images are the most prevalent. Double-check the file sizes and formats of your images to ensure that it doesn’t affect your website’s ranking or rankings.

Website load speed is not the only important aspect of web design. Also, you should be attentive to site interaction and mobile-friendliness.

With Google’s Page Experience Update, which was fully implemented in August 2021, core web vitals were made clearer and more important. These metrics became more precise and fairer with the update. These metrics can be measured in Google Search Console.

These and many other factors can have an impact on your website’s rank. One thing you should keep in mind as you evaluate and improve these factors for 2022: user satisfaction. This will help your team prepare for Web 3.0.

Give Users Relevant Content

Web 3.0 is moving in the right direction. Your website’s content will be just as important as its structure and code. Your content builds trust and shows search engines that you are an authority on the topic. Focus on content that is semantically search if you don’t know how to begin.

You can provide answers that cover the entire topic users are searching for by using semantic content. It connects the user’s search intent to the context of your website’s content.

Leave a Reply

Your email address will not be published.