Can Memes Destruction Brands? If so, how?

Gone viral sign on office door concept for internet marketing and social networking

The memes have become a daily dose unapologetic humor that gives us some relief from the boredom of life. These are the only things we love in between all the other things in life, such as preparing for and delivering exams, finding a job and attending meetings and activities.

Memes are an integral part of every person’s life, and even businesses, I believe.

Businesses use memes to promote their products, increase awareness, connect with their customers, and increase engagement.

There are many benefits to using this method, right? But not exactly. Not only can memes be used to make people smile, but they can also be used to cause pain.

What are Memes and What Is Meme Marketing?

A meme is an image, video or text that has become viral online and has been modified by users to make it funny.

Meme marketing, in a nutshell is the use memes to increase awareness, promote a product or services, increase engagement and many other purposes. Meme Marketing can be used to refer to any marketing campaign that uses memes.

Now without further ado, let’s take a look at some of the brands that have been impacted negatively by the use of memes.

Examples of how memes have affected brands negatively

Coors Light

Coors sippy cup beer is for beer lovers. It is too light to be called a’real beer’, and is often compared with pee. Later, it was proven that the news was false.

The headline of the Foolish Humor post titled “Budweiser employee admits to pissing into beer tanks over 12 years” was the source of the uproar.

United Airlines

American Airlines was recently criticized for dragging a customer from the plane after it found that there were not enough volunteers to take their seats.

Because teenage girls were not allowed to fly in leggings, the airline was also criticised.


It would seem that Apple sales could not be stopped by anything. Although that may be true in the majority of cases, memes are proving to have a significant impact on many people’s minds. Even more so when they only talk about how Android beats Apple in every aspect.


Samsung suffered a significant drop in sales after their Galaxy Note 7 phones took “being lit” too seriously. Samsung is still reeling from this nightmare, but memes are not the only culprit.


The King of Chips in India was famousized by people around the globe mocking their “lackluster” chip quality in the 2000s. Because there are so many choices, people prefer to spend their rupees at top chip companies.

Fair and Lovely

The country’s oldest cosmetic company is often the subject of memes on the internet. We’re certain its urban audience is realizing that its product is not entirely effective.

This concludes our discussion on memes being used to hurt a company’s image. It is not only the fault of memes, but also the companies themselves.

These are just a few examples that show how memes can negatively affect a brand’s image.

If the situation becomes out of control, crisis management should be the company’s immediate response.

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