Are you familiar with the best digital marketing tools? It’s high time you do. The best way to find out what works for you company is with digital marketing tools. They serve as a guide and are very important tools to help you keep your business on track and grow.
You can reach a wider audience by using digital marketing tools. These tools allow you to understand consumer behavior and target a wider audience. Online marketing tools are crucial for global marketing and brand loyalty.
Best Digital Marketing Tools for 2022 (Free and Paid)
Many companies don’t depend on one online marketing tool. Using a variety of tools will give you the best return on your investment and results.
Let’s take a look at each category of digital marketing and the best tools to use them.
Search Engine Optimization (SEO) Tools
Let’s first understand exactly what SEO is. Search engine optimization refers to the process of getting your site to rank on search engines like Google.
Higher page rankings mean more visibility which in turn leads to higher traffic to your site. SEO marketing is crucial as it helps to establish credibility for your company.
Paid Advertising Tools
Google Ads allows you to display ads on Google SERP, as well as on third-party websites that are partnered with Google. This is the best platform to place ads on search engines because your ad will appear above organic results.
Price: This tool is completely free. The ads are run using a bidding system.
Facebook Ads Manager
Facebook Ads Manager allows you to place ads on both Facebook and Instagram. Ads can be run in the Stories section as well as in the videos and post sections.
Price: The tool is completely free and, like Google Ads. Facebook Ads Manager also runs ads on a bidding platform. Learn how Facebook bidding works.
WordStream Inc. has created WordStream Advisor, a revolutionary tool that allows marketers to manage all their Facebook Ad Campaigns, Bing Ads, and Google Ads from one dashboard.
It is designed to make it easier to create ads and manage campaigns. Some of the services include keyword tracking, pay per click monitoring, and measuring page performance.
Price: Some of these features are free. However, for a small fee you can get a customized service with an account manager assigned specifically to your company.
Analytics and Reporting Tools
Web analytics is the term that allows you to collect data that will help you analyze your website’s performance. It is a process that gathers, analyzes, and organizes data with the goal of improving the overall performance of the website.
Google Analytics allows you to track your return on investment. More than half of website owners use it, approximately 60%, to track their website traffic, audience analysis and consumer behavior analysis.
These tools are simple to use and affordable.
: There are some features that are completely free.
You need to identify areas of your website that can be improved in order to optimize it. Spring metrics allows you to use on-site analytics like real-time conversion analytics and PPC’s. It also tracks session duration, impressions, bounce rates, clicks, and other information.
Price: Springmetrics offers a free trial, which you need to sign up for at $49 per monthly.
This tool assists you with content editing. After you have uploaded your content, the tool will highlight sentences that are grammatically incorrect or difficult to understand/read. It will suggest suggestions based on the reader’s level.
Price: The tool comes with some additional features and a free version. However, the paid version costs 20$.
This tool is essential for any content writer or copywriter. This tool lets you choose your preferred language or country. It will also highlight misspelled words and grammar errors.
Price: You can download the free version of this tool from your browser. Premium suggestions cost 144$ per user and a customized pricing option for businesses with multiple users.