How does Digital Marketing work?

Do you have questions about digital marketing? Look no further. This blog will explain digital marketing and the different types. We’ll also provide examples of each type.

What is Digital Marketing?

Digital marketing is the promotion and marketing of desired goods or services through digital channels. Digital marketing is when a company sends promotional emails to you or when you see an ad on YouTube or the search results on Google that appear when you search for something.

Digital marketing has revolutionized the way businesses work, and, especially since covid-19, the advantages of digital marketing have been innumerable.

It is the number of digital marketing opportunities. Let’s have a look at them.

Different types of digital marketing

Digital marketing is a broad term that covers many types of digital marketing. It allows you to reach your target audience through various channels and communication messages. These are the main types of digital marketing:

  • Organic Social Media Marketing
  • Social Media Marketing – Advertisements
  • Search Engine Optimization (SEO).
  • Search Engine Marketing (SEM).
  • Email Marketing
  • E-commerce
  • Influencer Marketing
  • Content Marketing
  • Moment Marketing
  • Affiliate Marketing
  • Referral Marketing
  • Guerilla Marketing

These are some examples of digital marketing that you should read

1. Example of Social Media Marketing (Organic)

Social media marketing is the use of social media platforms for engaging a large audience. Your ultimate goals include increasing brand awareness, loyalty, sales and revenue growth, and driving website traffic.

Campaign Name Apple #ShotoniPhone

Campaign objective – To create a viral campaign that highlights the unmatched clarity and quality of Apple’s new camera.

Execution: A collection of 77 photos from 75 iPhone 6 users in 25 countries was created to create this campaign. iPhone 6 users around the globe were invited to share their favorite shots with #shotoniPhone.

2. Example of Social Media Marketing (Ads)

Social media advertising refers to targeted advertising that uses social media as a medium. These include dynamic ads, paid social media and Facebook ads.

Campaign Name ABTA Travel With Confidence Campaign

Campaign objective ABTA is the U.K.’s largest travel association. Previously known as the Association of British Travel Agents, it consists of travel agents and tour operators.

The campaign goal was to increase awareness of their offer for young travellers aged 18-35. They also wanted to increase their client base’s bookings.

Execution – The first step was to create video content on Facebook, Instagram, Twitter, and Youtube in order to appeal to the target audience.

3. Search Engine Optimization (SEO) Example

Search engine optimization, also known as SEO, is a method to increase traffic to your site. SEO is a way to increase brand visibility when someone searches for a product/service.

Campaign Name: Monster India Google Search Campaign

Campaign Objective To increase the quality of their resume and applicant database and to expand it

Execution: Monster Inc. India began using structured data to improve its database. Structured data was added to job postings by the team. This allows job postings to be included in search results with a unique user experience.

4. Search Engine Marketing (SEM), Example

Search engine marketing (SEM), is a marketing campaign that makes use of paid ads in search engines. These ads target potential customers when they appear on search engine result pages (SERPs).

Campaign Name: Zappos Summer shoe campaign

Campaign goal To increase sales of Zappos’ summer shoe model

Execution – Zappos is the largest online shoe seller brand in the world. The majority of sales for the company are made through search engine marketing and word of mouth. Paid ads were placed for summer shoes, and SEO techniques like backlinking were used.

5. Email Marketing Example

Email marketing refers to using email to send a message to a group. This can be done with the goal of increasing awareness, increasing sales, and collecting donations.

Campaign Name Wok to Walk a Health Food Company,

Campaign goal: To raise the open rate and increase sales and revenue

Execution – Wok to Walk began by grouping their clients based on their behaviour. They separated their database into those who opened emails and those who did not. The company sent both groups an email asking them to call the number in the email and inquire about ordering a meal. The open rate for the email was 1%.

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