How to Make Animated Videos?

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The way we consume information has changed thanks to animated videos dramatically. It will be more than enough to post a blog in 2021. Google’s constantly changing algorithms are now prioritizing video content.

Blogs were the best way to get visitors until recently. However, video marketing has proven to be more efficient.

It is a fact that more people view animation videos on the internet than ever before. Statistics show that animation videos profoundly impact potential customers and shoppers.

How do I create an animated video?

It is quite simple. All you need to do is use video editing software. Moovly’s online animated creator does not require you to download any software and requires only an active internet connection. You can download a free template version to start creating animated films right away.

We’ll get on with the business now. But first, let us look at some of these benefits of video marketing, particularly animated video marketing.

Top 3 Benefits of Animated Videos to Increase Conversions

It gives you more time to influence your leading

Animated videos to your sales pages, increasing visitors’ average time. Animated videos grab viewers’ attention and make them want to watch them.

This improves the site’s site-on-time’ for every visitor. If users view the whole video, they have more time to influence them and are more likely to purchase your product or services.

It helps you rank your website higher

What does it mean for Search Engine Optimization if you add animated videos to your blog or website? It will increase your website’s ranking on Google.

Google loves websites with videos. If you have a blog about health, make a video on “How to Lose Weight”. Add this video to your blog post with the same title.

Visitors will see your video every time they visit your website. If your video or blog article were valuable to them, they’d share it. Google will rank your video higher if it sees that it is valuable.

It helps you gain subscribers and also assists in growing your email list

You can ask your viewers at the end to sign up for your email mailing list. If they give you their email address, you can offer them a free ebook or another training video.

Animated films are a great way to expand your email list. This list can be used to send out email marketing. Using animated videos can help you get more leads and sales.

Tips to Improve Conversion Rates with Animated Videos

Use Relevant Characters

You can use characters your customers will like. Your buyer persona can be used to base your characters.

Let’s say your visitors are college students. Next, make sure you create characters that college students love. Good characters will help you gain the trust of your audience in your brand or organization.

This is a great way to increase your conversion rate using animated videos.

Be mindful of the length of your video

Your video should be short. Animated videos should be between 60 and 90 seconds in length for marketing products. Make sure they are long and detailed if you create a demo of your software or training videos.

Tell us about the benefits of your product:

Animations are a great way to communicate your USP to your viewers.

These are a great way to show your customers why your product or service stands out from the rest. You can use them to convince your customers to buy from your company.

Deliver value

Your video should be more than just a sales pitch. Your best bet for a successful business is to deliver value to your customers.

If you sell software that is related to website SEO, then make animated videos about topics such as “What is SEO”, How to rank a site with SEO”, and “How to create backlinks”.

Use storytelling

Storytelling has been the best way to increase sales over the years. In 2019, storytelling is still a great strategy. An animated video can tell your brand’s story.


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