Snapchat vs. Instagram: Which tells a better story for your brand?

Sankt-Petersburg Russia February 23, 2018: Apple iPhone X on office desk with icons of social media facebook, instagram, twitter, snapchat application on screen. Social network. Starting social media app. Photo taken at company office

Instagram, Snapchat – Both Instagram and Snapchat were created in 2010 and 2011, respectively. They had their unique storytelling methods and continued to share peacefully distinguished content.

However, due to the introduction of Instagram Stories in mid-2016 and the regular publication of competitive updates from both platforms, their lines are blurring.

Marketers are having difficulty deciding which platform to target because of these similarities.

Snapchat vs. Instagram: The Difference Between the Two

We will also discuss how Instagram and Snapchat work together on different aspects that will help you choose the best option for you

Posting content

Snapchat lets you share photos and videos with your followers via your’story. These snaps can be edited with a variety options including text options, stickers and geo-filters. You can also use personalized Bitmojis and video filters.

Snaps can be taken from your phone and do not have to look professional. Snapchat users actually prefer casual snaps, even when they are from brands. Snapchat Stories disappear after 24 hours. This is one of their key features.

Takeaway. Snapchat’s editing tools are more suited to people with a more playful online voice. Snapchat is a great option for those who don’t have the time or desire to create Instagram-worthy photos.

Engagement

You can engage on Instagram by liking, commenting, sharing, and sending direct messages (DM). You can respond to stories and join live streaming.

Snapchat is more personal. Snapchat allows you to send and receive messages from users and can be used to encourage viewers to message you. Engagement can also be measured by how many views you get, the completion rate, and how many screenshots you take.

Takeaway : Snapchat is an excellent option if you want to build a relationship and engage with your audience. Instagram is the best option because of its wide range of engagement tools.

Statistic

In 2021, there are nearly 1.074 billion Instagram users around the world. Snapchat boasts over 530,000,000 active users.

Snapchat has the maximum number of users, which is teens and young adults. 75% of Instagram users are between 18-24 years old.

Takeaway : If you have a young audience, Snapchat is the best option. This is because Snapchat users are more likely to use it regularly, have more interaction with brands, and are more loyal to it. If you have a larger audience, Instagram is a better option.

Find New Accounts

Instagram’s ‘explore tab makes it easy to find accounts you like and to interact with. When they scroll through their feed, users often get follow recommendations. Other ways to discover new users include searching a hashtag and viewing the top stream live stream.

Snapchat isn’t as easy to discover new accounts. Snapchat allows users to add others by using their username, address book contact, or Snapcode. Brands will need to share their Snapcodes and usernames on other social media platforms to gain more followers. Only authorised publishers can allow account exploration.

Advertising

Instagram, a sister company to Facebook, has an extremely sophisticated advertising system. Advertisements will appear in the stories and feeds of users and will be labeled as “sponsored”. A call to action will be available.

Advertising on Instagram has a great advantage. Because they are run through a Facebook Account, the ads will appear on two social media platforms instead of one. This will increase the reach.

Snapchat offers the following advertising options: Snapchat live stories, featured section, snap ads and custom geo-filters for your brand. These are however very costly.

Takeaway : Instagram is the best option for advertising because you only need to spend $1. Snapchat advertising costs anywhere from $50,000 to $500,000.

Analytics

You can track Instagram analytics through the native apps or third-party apps. You can track and evaluate metrics such as followers, likes and comments, engagement rates, story views and call-to-action clickeds, and others.

Snapchat analytics include story views, completion rates and screenshots taken. The analytics must be done and recorded before the story disappears within 24 hours, as there is no native product. Snaplytics makes this task easy.

Takeaway : Instagram is far more effective in measuring the effectiveness of your marketing efforts than Snapchat.

 

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