A Comprehensive Guide to Develop a Digital Marketing Strategy

overhead view on young business people around wooden desk

Consumers have more options than ever to interact with brands online, thanks to the abundance of social media giants and smartphones in all our hands.

Although traditional marketing channels like radio, television, and print still have a strong presence, it is important to create an integrated online marketing strategy today to be remembered by consumers.

The right mix of channels can improve your digital marketing results

A well-integrated digital strategy will give your brand more opportunities to interact with customers and create a customized buying journey. This will lead to a better brand presence, higher conversion rates, and ultimately greater brand loyalty.

You can make a lasting impression on your customers with the right digital strategy.

This guide will show you how simple it is to plan, create, and implement an effective online marketing campaign that keeps customers coming back.

Know your target audience

Where does the process of creating digital marketing content begin?

It’s marketing. It would be best if you got to know your audience.

Understanding your audience better will help you create content that resonates with them. This will improve engagement and eventually increase conversions.

It can take a lot of time to get down to the core of your audience.

If you don’t have the time or desire to start, you can at least ask these questions about your ideal customer:

* Who are they? (Demographics)

* Where are they located? (Regions / geographies)

* What are their values?

* Where do they spend their online time?

* Which platforms are they using to buy online?

* What are their main motivators?

These questions will help you get a clear picture of your buyers and enable you to create content relevant to them. To succeed, you will need to develop buyer personas.

Create Your Buyer Personas

You can use buyer personas to understand, empathize, and visualize your customers’ most pressing needs and wants.

Knowing who your customers are, and there will likely be many, allows you to make your marketing more relevant to your target audience. This is not only for marketing purposes but also for product/service development.

This knowledge will help you understand your target audience’s needs better and increase your conversion rates.

What does a buyer persona look exactly like?

Name: David

Position: Marketing Manager for an ecommerce start up

Role Interacts and directs advertising and content directly with the network

Hangouts –LinkedIn, Instagram (personal), and news sites

David isn’t a person. But he represents anyone who shares the same interests, needs, and struggles. If you do your marketing right, Dave will be a fan.

Once you’ve established the basic facts about David, it’s time to flesh this out further to establish exactly why your product/service is relevant to David also how you can reach him online.

Your buyer personas will give your team a narrow focus that allows them to connect with them more effectively during their digital media journey.

The Sales Journey Map

A sales journey is a series of steps your customers take before buying from your brand.

People don’t just find a product and click “Buy Now”. Many interactions lead to the moment they become a customer.

Customers may not know your brand. It would help if you showed them how your marketing could impact their lives.

Awareness – The customer has a need.

Research – Customer discovers potential solutions

Comparison – A customer looks at the available products on the market

Customer purchases one of these products

Retention Customer uses the product to decide if they like it.

It would help if you had a plan for each stage of the buyer’s journey. This will help you guide them to be familiar with your brand and keep them coming back for more.

Although many brands neglect what happens after a person becomes a customer, it is crucial. It is much easier and cheaper to have a repeat customer than to win new customers all the time.

It is important to realize that marketing doesn’t end after a sale. This can help you make your efforts more sustainable.

Create a Digital Media Journey

This deep understanding of your customers will allow you to tailor your digital marketing to provide a memorable experience for them.

You can optimize your messaging and advertising across all platforms by having a consistent brand voice and knowing where your customers are in their digital journey.

They will be more inclined to buy from you once they trust your voice and can understand your brand presence on their preferred channels.


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