Google Business Profile, formerly Google My Business, is a free service that promotes local businesses and organizations online.
It serves as a mini-website or citation, that is displayed on Google’s search results page. Business owners can manage it.
A Google Business Profile is a crucial step to establish a brand online. This article will discuss the many benefits of a Google Business Profile, and how they can impact your company’s success.
Share Information about Your Business
When users search for their business, their Google Business Profile will be the first thing they see.
To get in touch with you, someone will likely search for your company name on Google and then check the right-hand panel to find the relevant information.
They may search elsewhere if the information isn’t available or not easily accessible. A Google Business Profile allows you to share information online about your business, such as:
- Time of opening and closing
- Phone number and address of company
- Product images
- Link to your site
- A description of your company, and what you offer.
c. Many businesses have reopened and closed following the pandemic. Opening hours are now more unpredictable as public health orders can change unexpectedly.
Google Business Profiles must always be up-to-date so companies can communicate with customers about changes in opening hours or health protocols quickly and efficiently.
Increase Your Local SEO and Visibility
Your Google Business Profile will help users find your contact information and opening hours. It will also improve your local search visibility because it is integrated with Google Maps. It literally places you on the map.
Google’s algorithms take into account user intent and search queries become more specific to geographic locations. If you search for “hairdressers near me” on Google, a list local hairdressers will appear at the top search results, depending on your current location.
Google Business Profiles are a distinct advantage over other businesses when it comes to attracting customers.
Google Business Profiles are always first on Google search results and Maps queries. Local people will be able to find you online by creating a Google Business Profile.
Customers can leave reviews and send messages
A Google Business Profile allows customers to leave feedback about your business. It’s a very popular review platform and many people use to share their opinions on sites like trustpilot and reviews.io.
Online reviews can make you look more trustworthy and credible to your customers, which acts as a free advertisement for products or services. Businesses with many positive reviews and testimonials are more likely to be purchased by customers.
Google allows you to publicly respond to negative reviews. Negative feedback can help you understand how consumers respond to your products and services.
This information can be used to assess the success of your company, and to help you determine which strategies to implement to increase it.
Customers will feel more comfortable trusting your brand if you respond to their reviews and direct messages.
Get valuable customer insight
Your Google Business Profile not only promotes your company and services but also allows you to gain valuable customer insights and understand your market.
This ‘insights tool’ gives you statistics that will help you identify where your customers are from.
- Your profile has had the most views
- How can your customers find you profile?
- Your profile’s actions
- Other interactions that users have with your profile
- Your users’ age, gender and geographic location
- The number of people who have clicked on your link
A Google Business Profile can be a simple and effective way to market your products or services, as well as elevate your business. It is free to set up and verify your profile.