Google Maps Optimisation or Local Business SEO refers to search engine optimisation for businesses that have a physical location, like a shop front or an office, where customers can visit you. These businesses are looking to be found in mapping applications like Google, Bing and Apple Maps. Ranking in the organic search engine results is also important but local SEO will include strategies tailored to achieving a maps result. Map rankings show up at the top of Google page results and include review ratings. If your business serves customers at their address you likely only want organic results and not a map ranking.
Google My Business SEO
Google My Business includes a business page which can provide a map result for businesses that have a physical location. Google has some guidelines and rules which we advise to follow to avoid removal of your business page. Google My Business SEO is an important element for any business looking to be found in Google search as this provides a substantial trust factor in ranking organically and in map results. HD can create, verify and optimise your business pages to make sure Google fully understands your business product and services. Additional factors such as number of reviews and image optimisation when compared to your competitors can play a big part.