One of the critical Google Webmaster Tools that should be utilised for a local business website is the Search Console. Search Console helps you monitor and control your sites presence in the search results. It’s very important that Google clearly understand’s your business website so it can accurately display and optimise it’s performance in search. Search Console helps you understand how Google views your website.
Why you need to use search console
Google’s search console is going to allow you to ensure google can access, read and understand your sites content. It will allow you to quickly submit new content to the Google index so that it can be crawled and then displayed in search results and Maps. It will also allow you to monitor errors on your site including broken links or pages not found, server responsiveness and disruptions, the number of indexed pages and a variety of other useful data points.
Further more search console provides insights into how well you site is performing in search. You can see which queries are displaying your website’s pages, which queries are providing the most traffic to your website, is Google finding and displaying rich content about your site such as company info, products, prices, phone numbers. You can also see which websites are linking to your site and other information such mobile responsiveness. All-in-all its an invaluable tool which you should be using.
HD can help with search console
HD are certified expert search console users. We can either set this up for you to use yourself or we can manage this for you and send you the reports. We are completely transparent and part of our service is empowering our clients to be involved to the level they are comfortable with. Search console is an integral part of our service so rest assured your website will be in safe hands.